NormalNewNormal is a brand founded by Patricia Dueñas, a Registered Medical Technologist and currently a Medicine student in her second year. NormalNewNormal was brought to life with the goal of providing a platform for purposeful expression.
The "Flatten the Curve'' hoodie collection is inspired by all of her fellow health workers who have worked tirelessly during this pandemic. The statement was coined in the late 2020s during peak Covid19 season and aims to promote vigilance and safety in these times as the pandemic has not yet ended and healthcare capacities are slowly becoming overwhelmed. Part of the proceeds for every hoodie that is sold will be donated to a chosen charity.